Contracts & Chaos

141: No Pressure No Diamonds with Taley Hunt

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0:00 | 49:41

Some conversations hit you right between the eyes, and this was one of them.

In this episode, we're joined by Taley Hunt for a conversation about growth, leadership, business, and what it really takes to become the person capable of achieving the things you say you want.

We dive into the idea that pressure isn't always something to avoid. In fact, some of our biggest breakthroughs, strongest relationships, and most meaningful successes are forged because of it.

This isn't an episode filled with hacks or shortcuts. It's an honest conversation about resilience, courage, and showing up when things feel hard.

Because diamonds aren't created in comfort.

If you've been feeling stretched, challenged, or uncertain about your next move, this episode is a reminder that pressure doesn't always mean you're breaking.

Sometimes it means you're becoming.

Follow Taley at @TaleyAnnaHunt and check out her coaching platform, Momward

Like what you heard? Make sure to follow and review the podcast, and shoot us a message with your thoughts at 

contractsandchaos@gmail.com

@YourHomeGirl_CLT 

@Real.Life.Brenna

SPEAKER_01

Right, we are we are recording and we have a special guest here for you guys today.

SPEAKER_00

We do, y'all. This is no pressure, no diamonds. Um, this is the person we've been teasing you about. If you look at the clips, there's been Easter eggs. I just recorded to get ready with me, giving you some more hints. So hopefully you saw that. But today's guest is someone we've been looking forward to interviewing for a long time. She's a powerhouse entrepreneur, a top producing realtor, a sought-after coach, the founder of Mom Word, and one of the most inspiring success stories in our industry. What makes her yes, she's phenomenal. Um, what makes her journey so remarkable isn't just what she's built, but it's where she started and what she's doing with it. Originally from a community that's faced economic tr challenges, she transformed pressure into purpose at every stage of her life and career. Um, she went from reclocating to a state she'd never lived in with a newborn baby and no sphere of influence, and has built a thriving real estate from the business from the ground up. In just a few short years, she's helped hundreds of families buy and sell homes, built a seven-figure business, developed a successful real estate team, and launched Momwork, a coach coaching platform dedicated to helping agents create thriving businesses. Taylor Hunt. Like, I am so honored to have you with us. Like, I'm my I said in in one clip earlier when we recorded another episode, my flabbers are gasted.

SPEAKER_01

Like it is funny, like we've been uh we've been licensed about the same amount of time, and the way that you have approached your business is I just I just love it. And a lot of people, I'm sure, that listen to our podcast have heard you speak in one way, shape, or form. Um, but I feel like now, and you can attest to this too, like people just see the success, right? They don't see where it started.

SPEAKER_02

Yeah, a hundred percent. Well, first of all, thank you guys for having me on here. I really appreciate the opportunity to speak to your audience, and I appreciate all the nice things that you're saying. I really appreciate that. Thank you. Um, but it is true, you know, I think oftentimes that over the last year I've probably, and I don't track it as much as I should, but I bet you that I have gained 25,000 followers between different platforms. And I think sometimes all of these people that are finding me today, they really missed out on what life was like a couple years ago when I was like figuring it out and building, and they didn't see the hustle. And so sometimes I feel like I have to remind my audience of you know where I came from and that it's not always been positive, and it still isn't today, right? Like it's still really hard, and I think that's something that a lot of people don't see too, is you know, we find these people online that we are so inspired by. And the truth is that behind closed doors, we have our own mountains to climb and things that we're struggling with in our business. I posted something the other day, and there's an agent in Momward who replied and said, It's just so crazy because I just look at you and I think she's got it all figured out, and I said, Not even close, like we are still figuring it out every day. So you're absolutely right. It's a lot of hostile people don't see it behind the scenes.

SPEAKER_00

I I always joke, like, that's the secret to adulthood. We're all really just 16 inside, and we don't know what's going on, but we just pretend we do, and we're like, Yeah, you got this, yeah. I got this, like totally. Um, but I have been. I actually remember following you. I think we were in a similar group of women who ha have another coaching platform, and I remember watching you and Cara Farah and being like, Okay, I see them, and then you know, time happened, and I circled back after I wasn't in that group anymore, and all of a sudden I was like, wait a minute. Who did what did I miss? So hold on, let me let me pay closer attention to her. But you grew up, is it Robison County? Is that how you pronounce it? Make sure my Robeson. Okay, I'm from New York. Uh Brenna's from Maine, so um, but what was it like? Like what you know, we've talked about they don't see that beginning. What was your beginning actually like? I've heard you reference it before, and how you know you and your husband moved because of the military, but what was it really like growing up for you, if you don't mind sharing?

SPEAKER_02

Yeah, I'm happy to share. So um I grew up in Robinson County, and just to give you a little bit of a background, Robinson County is a wonderful place with really wonderful people. I love my hometown. I love the people who live there. Um and at the same time, it is not a place that is like affluent by any means, right? We are, I think, technically ranked between the first and the second Forest County in North Carolina. Um, my husband and I are Native American. We're from the Lumbee tribe of North Carolina, and that is where the majority of our tribal members live. Um, in the area, we have a big university. Well, it's it's not huge, but it's um, you know, part of the UNC system inside of North Carolina, and that is where I graduated from undergrad and grad school as well. My husband went there too. Um, but we grew up in the the same area, went to high school together, and my family, I would say, was like quintessential middle class, you know, like we um didn't really lack for anything, but we also weren't very well off. And I was, thank the Lord, raised by parents who taught me, you know, this is right from wrong. You've got plenty of examples of what not to do, this is what you need to do. Um, I went to church every Sunday, I went to church every Wednesday night, and I had a really solid foundation. Um, but around me, you know, like I said, there were plenty of examples of what not to do. People for you know, I remember graduating from college on the same day that I graduated from college, there was a guy that I went to school with all 12 years in public school that got arrested for murder. And it was like, you know, at that time I remember thinking, gosh, like there are really several paths that we could have gone on in life. But I have always been um very much a go-getter, you know, like I knew that I wanted to be successful, I didn't know really what that was going to look like. I knew that I didn't want to be the status quo, and I think that sometimes being in an environment where uh you have plenty of examples of what not to do can do one of two things. It can push you to do that thing that other people are doing that you shouldn't do, or it can push you in the opposite. And for me, um, it definitely did the opposite for sure. But I I do love my hometown. I mean, we go back to visit all the time. Um and we give back there, you know, and serve there. It's just uh, you know, not the best area, um, I would say economically, right?

unknown

Um economically, right?

SPEAKER_01

Yeah. I think you're absolutely right there. It's just like family saying, you know, well, I come from an alcoholic family, so I'm an alcoholic, right? Or I I think it goes both ways. You either grow up alcoholic because your family's alcoholic, or you aren't an alcoholic because your family's alcoholic, right? So I think that that's a a good, a good reference point. Like you saw the ways that people were were growing up and approaching life and decided that you wanted something different. Was there a moment that you realized like this isn't what life has to look like? Because I think a lot of people just get stuck, whether it's stuck in their hometown or stuck in business where they're just like, well, this is what everybody does. So this is what this is what my life is gonna look like. Was there a specific instance that you were like, nah, this isn't for me?

SPEAKER_02

You know, I was raised by parents who would have just about never allowed it to be me. Um, they were very strict and they were very involved in my childhood, in school. I mean, they were the people that were at every single PTA conference there was. So there was only so much damage I could do. Um, and I always knew, you know, I always knew that I had the ability to choose what I wanted life to look like and was kind of scared of my parents too, so I wasn't really risky, you know, acting crazy too bad. Um, I had my fun years definitely in college, but I always knew that I wanted to be successful. And I never planned to leave. I used to work in higher education at the university that's in my hometown, and honestly, my goal was to work in um student involvement and engagement and help students have good college experiences. And I also love the idea of working in advancement, which means that you fundraise for the university that you work for, and so um I have planned to stay there and to do that and just be, you know, somebody that was very, very involved in my community and in my university. The university that I went to was the first university um that ever allowed American Indian people to get higher education. So there was very my dad went there, my grandma went there, so it was very, you know, it means a lot to us. Um, and then I started dating my husband, and he was in the army and he was stationed in Georgia and then got orders to Fort Jackson, and COVID happened, and I was like, you know, like what am I gonna do? Live two hours away from him. So that is really what prompted the move. It wasn't like a desire to get out, it was more of a this is the person that I love and this is where he is, and so this is where we're going. And I would have never ever imagined life being what it is today because I did not grow up learning about money and wealth and how to make, you know, millions of dollars. Like I I assumed that my ceiling was maybe like low 60 years in life, probably. And so it has just been a whirlwind for sure.

SPEAKER_01

I because it's all happened in such a short time, too. And I feel I feel that because I don't think a lot of us grow up knowing how to handle wealth or to accrue wealth or or a a legacy like you've built now. For I mean, you talk about being a pillar of your community and giving back, and you've done all of those things just in different, a different way than you thought you were going to. So um kind of shifting into the the no pressure, no diamonds, into the real estate realm of things. I know that that is a bold law from KW. I know you're a you're a KW agent and you love it. It's used to motivate agents, right? But what does that what does that phrase mean to you personally?

SPEAKER_02

I was actually talking to my real estate coach about this the other day, and he said, uh, entrepreneurship is sometimes a form of therapy because it shows you things about yourself that you had no idea were there. And I said to him, I totally agree because there are a lot of um things about my personal like mind that I don't know that I would have ever come across had I not been in situations where pressure was created by the business. And you get to a point where, at least for me, I I went from making $41,000 a year in my nine to five, and the next year I made $168,000, something like that. But the next year I made $650, $650, and then the next year I made $1.2 million. So in a span of three years, I like my financial life exploded. And um, that is pressure in and of itself. Like, I don't think that a lot of people realize that money does not create happiness, and you know the phrase more money, more problems. It can be very true because you you go from like not having money and being paycheck to paycheck and being in debt, and you know, your wish list is just that you get to take your kids to Disney to being in a place to where you're making six figures a month, and it's like absolutely mind-bog boggling, and you don't even know what to do with it. So there's pressure in a sense of, you know, I find out that I'm pregnant on the day of my real estate exam, and then I realize that this is not just about me anymore, so I have to make it happen. Then there's another layer of pressure where you make it happen and you're really scared to lose it, and so you just work even harder because you are wondering when the rug gets pulled from up under you and you're trying to figure it out. And then there's the pressure of, wow, like, is this the life that I even want? And how do I shift into a realm of like where my nervous system is aligned and not in a mess, and that I can actually enjoy my family instead of working all the time. So at every stage of the business, there has been a different kind of pressure, and there still is today, and from that pressure, you figure it out and you make it work, um, and you do your best.

SPEAKER_00

What was like the hardest season? Like, obviously, it had to have been terrifying to find out, oh, okay, I'm jumping or thinking of jumping into a field that's 100% commission, and now I have a baby on the way. But has there been a moment like since then, like any other moment where you were like, okay, hold on, this is this is scarier than that was. Or anything that made you think about quitting? Sorry, we have to do that.

SPEAKER_02

Oh, yeah, well, first, yeah, first of all, some clients make you think about quitting all the time. Um, where you're like, is this like even worth it? But um uh, you know, that season of life was very hard. It's a lot of crying, a lot of postpartum hormones, and all the things. Um, I would say the season that I'm in right now is probably like the most nerve-wracking, and and I can't really expand on it too much on this call, but I'm in a place where I feel like God is really telling me this is your next move. And um, it is absolutely terrifying to think about what happens in the rest of 2026, what happens in 2027, because you accomplish all of these things and then you look at it and you're like, okay, this is life today. What what do we actually want life to look like? And anytime you make a big shift in your business and in your world, it's scary for sure.

SPEAKER_00

Oh, if it for sure is I think I think we've all been there, whether it's the solo agent joining a team or the opposite, like someone who's been on a team jumping or switching firms, like that's always a big okay, like there's a lot of promises here, but what does it actually look like? Um I can't I can't I can only guess and and think about what you might be coming up with because you do some amazing things. Um I can't wait to see what I do.

SPEAKER_01

I'm like, ooh, that's like a teaser by itself if I just gotta keep watching Taylor's Facebook page.

SPEAKER_00

Well, I was saying I saw her Facebook post last night about this asking for prayers because there's a season of transition coming or something like that, and I commented knowing what we were doing today, and I said, I didn't know we were that intimidating, but you know. But was there like a decision through all of this that like changed everything? I know one of the decisions was bringing in a financial advisor who's phenomenal, love her. Um, but was that was there something that made you go or helped you realize, okay, I'm here and I can stay here or I can be bigger, but I need to bring this in, like a a a thing or a person or something that made you that changed everything.

SPEAKER_02

Yeah, when I started my team for sure. I was the solo agent who was running on fumes and hitting every single goal that I wanted to. And at the end of the day, being like, is this really what I want? You know, like I hit the goals, I made the records, I was the number one agent in my area, in my office, in my region. And then you look at it and you're like, is this supposed to feel a little bit better than it does? And then I was holding on to a lot because I felt like scared to let go of something that I had built and not a hundred percent let go of it, but like relinquish control to a certain extent, and then you don't know what life looks like after that, but it it changed my life to have a team and to get out of production because I don't personally help people buy and sell real estate at this point. I am still involved in transactions when I need to be, and uh, I really helped my team build their businesses and achieve their goals. Um, but stepping out of that gave me a lot of clarity about what I want life to look like, what I enjoy doing, and what I don't enjoy doing. Um, and it kind of was like freedom that I hadn't had in a long time. And being a team leader is still a lot of work and it's still a lot of hours and a lot of hand holding, and you're usually the person that people call when there's a fire that needs to be put out. So it's a lot of that, and if you don't like that, you shouldn't do it. Um, but it showed me a lot about myself that I didn't know otherwise. It changed my world in so many ways, and honestly, you don't it's kind of like an onion, like you don't see it immediately. You have to continue to peel back the layers, and then you realize, like, oh, this is what God was trying to show me whenever He made me make this decision.

SPEAKER_00

Was that absolutely part of your motivation for starting mom word? Like, was that you know, I I figure this out, but I see so many other people. Like, was that a gap you saw in the industry? Of there's no one showing us how to go from here to there. Like, there's books, and you could, you know, big m big money coaches, and not that you're not, but like what was that motivation or that transition to from the team to mom word?

SPEAKER_02

So I'm gonna be honest with you. I started mom word in October of 2023. So we're coming up on three years, which is wild to me. And at that point, I hadn't full-fledged started a team yet. I I was in my yeah, I was in my my 145 homes sold as a solo agent era. I had a showing partner, but I was not actively working to get out of production. I did not start my team until 2024 when I like had a the story is that I was planning to start a team and then I like said no, I'm not gonna do it. And then I went on vacation and I worked for four hours a day every day while everybody else was on the beach and I said I will never do this again. So I need help. And so then I started on the journey of hiring agents and getting out of production, and it took me two years to do that. Um, but mom word, I had a mentor who said I was putting out content for moms, not on purpose. When I started my business, I was like just sharing my journey about being a new mom and a new real estate agent. And then I started hitting all of these major milestones of selling so much real estate, and so I would share my journey. And I it was never in a you know how sometimes now agents sell a hundred houses and then they say, I should start to be a coach? Like they do this thing and they're like, Oh, I should be a coach now because I'm making seek speakers and let me show everybody else how to do it too. That was never it. I was just authentically sharing my journey, and by doing that and winning in the process, I started to get questions from a lot of real estate agents, and it just started to gain attention. Where moms were like, How is she doing this? Kind of like how you said, I saw you, and I was like, Oh, here's here's Kaylee and Kara. And then I circled back and I was like, Wait, what happened? And where where did they blow up overnight? It was like that. People were like, What is happening? And how did she achieve so much? So then there became the let me pick your brain, let me ask you what's going on, let me figure out how I can do what you're doing. But I was selling 145 houses a year, so I didn't have time to like let people peek my brain all the time. So I knew that there was a desire for people to learn from me, but I only had so much time to do it. And I had a mentor who said, Taylor, you need to start a coaching program for moms in real estate. And I could see why that would be helpful to moms. You know, I don't think that there are enough spaces for us. Um, and at least not at the time. I feel like there's a lot now, but at least not at the time. And I knew that people wanted to learn from me, and I wanted to give people an opportunity to learn what I knew in an affordable way because everything doesn't have to be super expensive and in a way that wouldn't uh, you know, at the time cost me a lot of time. It takes a lot more time than it did then. And I fought it and I said, I do not have time for this, I am not doing this. And then I went to dinner with her in October, and she said, I'm telling you, you need to do it. And I said, Okay, so then I went home and I started a new LLC and I opened a new bank account and I launched it. Um, and I started teasing it, and I launched it two weeks later, and that was all she wrote. There was no plan, there was no like, let me make this perfect. Here's what we're gonna teach. It was just off the cuff. And then since then, it has been a lot of a lot of work, a lot of strategy, a lot of like pouring into it and making it better, but there was not some like divine game plan. It was just a nudge, and I just took action, really.

SPEAKER_01

I really, I really think that that's one of my my favorite things about your story that you tell is just like I didn't have the perfect branding or this perfect system, or I just had a plan. Like, I or not even a full plan. I was just reaching out to these agents for referrals because I needed business, right? And then that's what has grown all of this. Um from a mom word standpoint, now that you have it's over 600 people in the coaching group now, isn't it?

SPEAKER_02

Yes, we just here are high. I'm pretty sure we have. I haven't checked this morning, but last time I checked, we had 625 active members. And so it's wild. So on the back end on our dashboard, we can see like, here's how many people are active, here's how many people are late on their payment, here's how many people are getting cancellation. And I think We're actually closer to 650 when you think about the people who are in it, but like the card failed when they need to like get charged. So it's wild and it's growing really rapidly because in January we hit 500. So it's just like shooting up.

SPEAKER_01

Yeah, it's crazy. So you've had the ability to coach all these women now and hear stories. I'm sure people still message you and all of those things, but why do you think that so many moms, so many women are struggling to build a business without just burning out?

SPEAKER_02

Well, I think there's a few problems. I think fundamentally a lot of women are very uh anxious and nervous, right? And so that anxiety and that nervousness keeps them from taking action quickly because they want to do it the right way. Like they have this perfectionism syndrome where they like have to do it the right way. They stare at their Instagram post for three hours before they post it. As if like people are not just looking at it for two seconds and scrolling, you know? And and so they take a long time to get into action. Successful people are people who get into action really quick and they do it messy and then they figure it out, right? Um, I think a lot of moms in real estate struggle to get started because they overanalyze their next step instead of just trying whatever they have to try until something sticks. I also think people have a problem with boredom, they will not do it for long enough to see it work. And then there are so many influences online of people who are trying to sell you something, teach you something, give you a guide, subscription services, coaching programs that it's almost like whiplash. Every time you get onto social media, you're being sold to. And so you're like, should I try this? Should I try this? Should I try this? And then at some point for some people, it sticks, and you start to see the business grow. You start to have consistency, and that's addicting. I coach women that are very brand new, I coach women that have been in the business forever and they've only sold four houses and they just don't understand why inside of momward. I coach women who are in that middle of the road where they're selling, you know, six to twelve houses a year and they are starting to see their momentum. Then you've got the people that are, I would say, between 25 and 60 deals. And that spot is like, whoa, I'm making a lot of money and I like this and I want to continue to hit my goals. And maybe at my brokerage, I'm the top producer, and you start to get these awards, or you see other people where you're just a little behind them, and you can do just a little bit more and get that award. And then you get to a place where you're making a million dollars and you're like, what if life doesn't look like this anymore? So the basis of it is there is like a struggle to even get the hamster wheel going, and then when you get it going because you've had a hard time or because you've really wanted this, you don't want to get off of it. And then at some point, everyone, everyone, I don't care what anybody says, everyone hits a point to where they look at their business and they're like, is this what I want it to look like? Like I have hit the goals, I've made the money, what do I want? And at that point, you have to decide to unlearn all the bad habits that you feel. Burnout doesn't just happen, it is creative. Like, if I ask you, can you tell me exactly how step one through five to become a burnout real estate agent? You could tell me. In the same sense, you could also tell me how to reverse it. Like stop taking calls at eight o'clock at night, stop working every single Sunday and never spending time with your kids. But when you get on this hamster wheel, it's really hard to step off of it. And then when you do step off of it, a lot of times you kind of mourn it, even though you know life is better. Like personally, it's still hard because you're not number one anymore, and that doesn't always feel good. And you have to like rewire everything that you've learned, like that you've made habitually inside of yourself. It's wild.

SPEAKER_00

Yeah, absolutely. Yeah, and I think you've done a good job of changing your or it it appears, changing your definition of success. Like you said, like we get hooked on that money, we get hooked on, you know, like I remember one time rolling home when I was, you know, still drinking and went out with my mom and was buying everyone drinks, and she was like, Listen, stop, stop, stop. And I was like, Mom, I'm gonna make $25,000 tomorrow. I can buy around. But now I look at that and go, wait a minute, hold on. I would rather give back to my community. Um Brennan knows my tenure letter goal. It's super, super secret. My mom doesn't even know. But it in it it uh involves a very large portion of giving back to the community, which I've already started doing. You are doing the same thing. I was doing, you know, some Google search, some stuff more than what I see on your regular Facebook. You have given a ton back to like your hometown, your Robeson County, all that stuff. What like I what is I feel like that's a responsibility that comes with success, you know. I I think good millionaires do those kinds of things. But what is is there an impact you're hoping that that giving creates and and what have you and your husband done? I know there's like a Taylory Hunt Center or something like that. What all is that?

SPEAKER_02

Yeah, we do a lot more than we ever talk about online for sure. And we like to kind of uh keep some things to ourselves, you know, because we think that everybody doesn't need to know, you know what I mean? Um when we so we gave a donation of I think it was 200 or $250,000. I can't remember, don't quote me on it, but um, to a resource center in our hometown. And um it's something for reference that you pay over time, right? I think we have a five-year agreement with them and we pay a little bit every year. But we committed to doing that. That's the way it works in the higher education world. Sometimes people do a one-time gift, but a lot of times it's more beneficial if you do it over time for the to the university, and they have like all this stuff in the back end. Um, but my husband and I, when we went to college together, we worked at the um community and civic engagement office on campus. So we spent four years volunteering with the community, volunteering on campus, getting other students involved, uh, going on service trips during spring break and fall break to like other places and volunteering in those places too. So for us, it was a huge part of our sense of belonging at the university. It helped us really become who we are. I mean, we've always been service-minded, but it really changed the way we look at the world. And when we started making real money, I remember like going home and seeing homeless people, or even in Colombia, even like just traveling in general, seeing homeless people, and I would just think, you know, it is so unfair that I made $200,000 this month and this person like can't even have shelter, you know. And over time I left that guilt alone because I have worked really, really hard to get to where we are. But I also know that we have the ability to be able to help other people, and I think it is uh pro other people probably feel this way, but for us it feels very deep-rooted because it's not just our community, but it's also our tribe, and we feel this responsibility to like how can we give back to them and how can we be involved and help. And the university has a um resource center that is basically like a food pantry, and they have resources for people who may not like cosmetic resources, they have clothes for people who need interviews, and so um we decided that we wanted to be able to help students who didn't have the ability to like feed and clothe themselves, and sometimes just being able to like get your next meal is the thing that gets you to be able to graduate. So it is a domino effect, you know. If we can give to this center that gives so much to the university, well, now you have more people that are graduating that can go out and do good in the world, and that is the whole point. It's like, how do we uh afford more opportunities for people who can't afford than themselves?

SPEAKER_01

I love that. Absolutely. I love how I love how you said too um that the responsibility, like with success comes responsibility, essentially. What do you think those responsibilities are when you become when especially coming from a small town? I'm a small town girl too, right? A small town that you go home to and you're like, oh wow, right? Like it hurts your heart a little bit in some ways. Like, what do you feel that responsibility is once you hit that success that you're looking for?

SPEAKER_02

I think it looks different for everyone. Um, for me, it is how do I help other women? There's two senses, right? Like in the mom word realm, in the coaching business, I feel a deep passion for how do I help other women realize that real estate sales can be the vehicle that can change your entire life and then other people's lives because of it. In a personal sense, um, you know, I remember my dad telling me that he was talking to one of his friends and he said, Your daughter's graduating from high school this year, what's she gonna do? And he said, Man, she just tells me all the time she wants to be like Taylor, she wants to go sell real estate, you know. So she's not going to school, she's going to sell real estate. And then one time I went home and I was in the McDonald's drive-thru, and the girl said, You're the girl that sells real estate. I'm going to get my degree, and then I'm going to go sell real estate like you. You have just inspired me so much. And um, there was another time I went home, and this girl said, Can uh well, she was messaging me for advice, you know, hey, I'm thinking about getting to real estate. And I said, Why don't we go get Starbucks when I get home and we can talk about it? And when I met with her, she was like, Oh my god. And I'm like, just you know, we went to the same high school girl. Like, we are the, you know, we I am nothing special. And um it's it it feels like I have the ability to be able to help people see that they're capable of more and that they can achieve their dreams if they work really hard to do it. And so, you know, it's not just about money, it's also about time. And that is something that my husband and I have been talking about a lot all year is how do we spend more of our time? Because I can give you money, my time is very valuable, and to me, that means more. Like, money provides resources, but my time is worth so much. So, how do I give more of myself? And that is something that we talk about quite a bit.

SPEAKER_01

And what a great impact to have, right? Specifically from your hometown. Like you have people that, like you said, you went to high school with this girl, right? So somebody that you were in class with bumping in the hallway, you've created so when they look at you from afar, they're like, wow, she did such an amazing thing, and I know I can do it too. What a great impact to have.

SPEAKER_02

Yeah, it's pretty cool. It's very humbling. It's not like, you know, you don't walk around like, uh, oh, I'm the best. Like when I go to KW conferences sometimes or momward, you know, and people are like all kind for lack of better words, like fangirling, you know, like they're like, oh my God, I'm so excited to meet you. Um, and I'm just like, you know, I'm just a regular girl who sells real estate. You know, that's kind of how I look at myself. But to see other people, it's very humble and it makes me feel very blessed and like, wow, God really did his thing here, right? Like it's kind of crazy.

SPEAKER_00

And I can attest to that because at The Millionaire Mastermind, that was my first in-person with you. And at the Brennan convinced me to go, and the only ticket I could find at the time was like top, top one. And so I am not an extrovert. I can when I have to, but it's very hard for me. And when I got to happy hour that night, you saw me standing alone, and you walked over and you're like, Hey, are you here alone? Like, you don't know anyone? And I was like, No, and you're like, Okay, here's five people, come talk to and I was like, thank God. Because you you are like, I was like, Well, I'm not just gonna go up and talk to Taylor. But you came to me and you were like, Hold on, let me make sure you're getting what you need out of this. And I was blown away because there are so many people when they hit a certain level, you have to pay to be in a room with them. You have to, you know, if they're speaking at a conference, you see them on stage and then they are gone. They're not in the hallway, they're not mingling, they're not coming to the happy hour. And that really, that really, really impressed me. Um, and if you're okay with that, I'd like to switch to a couple tactical things. Um you mentioned, you know, you coach women in all different levels. And I think the two probably biggest that we you see the super successful, you see that I I sell the 200 houses a year, I have the team, all the things. But if you could give advice to let's let's break it down into two groups, maybe that six to twelve transactions a year and that 13 to 60, because I feel like that's where a lot of agents are. Yes. What would you tell them? Is there a way to prioritize their time or that something they should do to get the greatest ROI? Like, what would you tell those two groups of people?

SPEAKER_02

Yes, so six to twelve, your only focus is lead generation. I don't care what gurus or coaches or books or trainings try to tell you that you need to have automations and clot and uh systems and all these things. It doesn't matter. It is all fluff. I will die on the hill. Everybody is trying to get you to focus on this one thing, and a lot of people do that, they start to see a little bit of consistency in a business where they're closing a deal every two months or one deal a month, or you know, they have really good months, but some months are slower. The problem and the thing that is not that is keeping you from getting to your next level is 100% that you are losing focus on your main job, and that is marketing yourself, branding yourself, building a lead generation machine. If you are not selling at least 24 deals a year, you don't even need to be thinking about systems. That's kind of a bold claim, but it's true. Because you have not reached true consistency until you get to that point to where you don't have to worry if you have a closing next month or not, and everything's not going to be perfect, but I can tell you what after I sold my first house, I've never ever ever had a month where I didn't sell another house. Never. And if I can do that, anybody can do that. And um, because I'm not special, right? Like I just have a spirit of grit, and I didn't do it confident. I was never confident, I'm still not always confident, right? You know, so you have to focus on lead generation and stop focusing on systems, and you've got to stop getting distracted by everything else that is being thrown out to you, and look at your six to twelve transactions a year and say, where is this business coming from? And do more of that. Like you don't need to focus on three different lead generation activities, get consistent business and then diversify because diversification is important. You should not just have long-term one lead generation activity that gets you on your business. Because if something happens to that, then you're screwed. But um, once you hit that consistency after that, start saying, Okay, so what else can I do? You know, what how can I balance this out a little bit? And then the people who are doing more than that, and they're doing, you know, 36 to 60 deals, maybe you know, 12 to 36 deals, at that point, you really need to focus on what is it that is the bottleneck in your business. Before you ask yourself any other questions, you gotta think, what do I actually want life to look like? You know, do I want to sell more than what I'm selling, or am I okay with selling 36 houses a year, stacking my money, being able to go on a couple vacations a year and spending time with my family? So the first question once you start to become a really successful real estate agent is do I even like my life? And if I don't, why? And what do I want life to look like every day? Like on a perfect day, what is my perfect day? And five years from now, what are my goals? And then you build a business that is reflective of that and not of everything else. And a lot of times, if if you're there and you want to go higher, but you can't figure out how, there's some problem in the business, and usually that problem is you usually that problem is that like you are in your own way, you're in your head, there is a misuse of time, um, your focus has shifted, or maybe you are in a place where you do need systems and you don't have them and it's kind of messy. I mean, y'all, I have coached people that are making multiple seat speakers a year and they don't know where their money is going, they don't have their PL, they don't have a working CRM, you know? And when you start to get those pieces in place and you already have consistency in your business, you really start to soar. But sometimes it takes you slowing down just enough and um getting that together so that you really can speed up. But a lot of people don't want to do the slowdown because they're nervous about doing the slowdown, but it pays off, it very much pays off when you can just like pause for just a minute and get some stuff together and keep going.

SPEAKER_00

I feel like you just go when you're up in front of my face.

SPEAKER_01

It's so good. Yep, yep. I know we have, I think, like two more questions for you, and then we'll we'll wrap up and let you go. What is the best investment you've ever made? It's not necessarily real estate related per se, depending on what the investment was, but because I know you've talked about this before. Once you started making money, it's it's one of those, what do you do with it, right? Because I am also one that just like I love to see it sit there. I love to know that I have it and it's okay, and all the bills are gonna be paid, you know. But what is the best investment that you think that you've made, whether it's for your family, for your daughter, your future, what does that look like?

SPEAKER_02

Yeah, I would say two parts. One is a good coach. And I'm not saying that just because I coach. I promise you, I'm not. My coach has been one of the most influential people in my journey, and he has helped me far more than I could ever even express on this call. Like he has been so helpful to me and determining what I want my life to look like and showing me parts of myself that I didn't really, you know, know before, helping me understand that. And I just am internally grateful. The other thing I would say is um putting my daughter on payroll for sure, because she is five and she has almost six figures to her name, cash like Leakwood, and then um on top of that, because we pay her, we can invest for her more. Um, and I would say, disclaimer, like you need to talk to a tax professional about this. Um, but we do it the right way, and there's a lot of nuances that go into the back. And so it has really, you know, when she is in her 60s, she will have a lot of money, you know, and we have been very blessed and fortunate to be able to set her up that way. Um, and it also helps with our um taxes. And my husband is the one who handles our finances. I know what we invest in and I know how much money we have, but I, you know, let him take over that. And in the last year or so, we have been able to grow to five figures in passive income every month, and so um education around what to do with your money is very important, and it has kind of put us into a position to where if I didn't want to sell real estate anymore, I could absolutely not, and I would be fine. And that's because a few years ago we decided to be very intentional with our money. We were like, we're not making a million dollars and then looking up in five years and not having it. So, you know, the right people to teach us things and then putting money away for our kids is more important than anything else.

SPEAKER_01

I love that. Absolutely. I think that lifestyle creep gets people before they even realize it. They start making more money, they start spending more money, and then, like you said, if you stop working, that's that stops coming in. So I think that that's that's super, super good.

SPEAKER_02

I will slight my inmates. Okay, so let me not get on my high horse. My husband has to be the one to say, hey, hey, hey, like, hey Louis, you know, you know, you spend too much money on your credit card today, like, let's just and uh most of the time I oblige, but you know, I can. But my thought is like if I'm working hard and I'm making money and we're being smart with it, if I want to go do what I want to do with it, that's fine. But at first, let's make sure we have things together.

SPEAKER_01

Absolutely, absolutely. This has been so good. I've I've gotten tidbits that I didn't know about your story and things like that, which has been great. Um, but one, I guess, kind of personal question that we'll wrap up with is if you could sit down with the version of yourself who grew up back in that little town and tell her one thing about the life she's gonna build and the success, the success and family that she's gonna have, what would you say?

SPEAKER_02

I would tell her to um keep not giving a shit about what everybody says about you. Like, I would tell her that the personality that you have and the almost defiance of like I don't care to fit in and I don't care what people think about me will make you millions of dollars. When I started talking about how much money I make on the internet, I was met with a lot of one, I don't believe you, and two, who does she think she is? And I never cared, and I still don't. And that attitude of like I'm gonna do whatever I want regardless, um, is one of the best things about me. Like, I I it it makes me so much money because I just am bold and unapologetic, and I've always been that way. So if I, you know, could go back and tell myself one thing it Be not ever changed because it will be your goal to get.

SPEAKER_00

I love that. I love that. I and I think a lot of people need to hear that because so many people feel like, oh, well, you're a realtor, you should be in the blazer with your arms crossed. And I'm like, no, I'm probably showing up in jeans and a cool t-shirt. Like that's who I am. So I love that. Well, Taylor, thank you so much. Um, you have no idea how much this means to us, and we're so thankful to have you here today, but we will let you go so you can get back because we know you're super busy and we don't want to take too much of your time. But again, thank you. Thank you, thank you, thank you. Um, we can't wait to grow with you some more because we are both in your coaching platform and we love it, and we've seen what it can do for agents personally. So thank you for everything. You are amazing, yeah. Like we really appreciate it.

SPEAKER_01

Check out mom word. Um, we'll drop it in the show notes for you guys too, but check out mom word. You are Taylor Anna Hunt on all socials, is that right?

SPEAKER_02

Yeah, that's right. Uh you can find me there, and um, I'll give you guys like a sneak peek of what we have coming up so you guys know. Um, so we have Mom Word Live. I think a lot of people know about that. We have a conference happening in October. We have 21 tickets left, I think. So I don't know when this is gonna go live. We'll see how if they're sold out or not, but next month we're announcing speakers. But we have another event happening in 2027, and tickets will go live for that in September. It is a big surprise. People don't know, I'm not even talking about it publicly until right now. So if you're looking for like a space to go somewhere and get into a room full of people and learn about some of the things that we talked about today, actually, even on a deeper level, you should follow me on Instagram, sign up for my email list, and pay attention because we have some really cool stuff coming soon.

SPEAKER_00

All right, Brenda. As soon as she announces that date, you tell your siblings so there's no wedding, okay? No, no wedding.

SPEAKER_01

Yeah, because that's why I won't be in Charlotte with you.

SPEAKER_00

Okay. But yes, so excited. I can't wait to hear how it is. And yes, thank you so much, Taylor. And I also want to say, you don't have to be a mom to join mom work. That was one of my trepidations. And I remember emailing you and saying, like, am I gonna fit in? Is this gonna apply to me too? Because I never have been, never will be, unless it has four legs and fur. And you were like, Yes, absolutely. We have guys in here too. Get in here. And I was like, Okay, cool. And it's true. Like everyone, it there's something for everyone in there. So it's amazing. It's amazing. So on that note, you guys, we will see you next week. Yes, thank you.